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Brand Content 
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Brand Content Stories

G Star Raw, photographed by Ellen von Unwerth, Karen Rozetsky, Henrik Bülow, Mounir Raji, Foto Floor, Lesley Weijtjes

Sometimes a content story is just about the esthetics, how you can be touched by beautiful Japanese denim. Sometimes the stories are there because it’s worth to tell.


These are the more interesting ones. The ones where you aren’t only storytelling, but when you start story doing.  So let me show you the journey I made: from a new fit to a chess play, to a denim jacket made out of plastic from the ocean, from a holiday story to a pant dyed with natural colors, from a design for a celeb to a social distance ballet.

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