top of page

BRANDING & BEYOND

CREATIVE DIRECTION / BRAND STRATEGY / BRAND POSITIONING / ART DIRECTION / STYLING / CASTING / IDENTITY / VISUAL DESIGN / THE NARRATIVE / STORY TELLING / MANIFESTO / SHORT COPY 

scroll down to see my work!

G STAR RAW: Creative Direction / Styling

Soul founder of the RAW, the uncooked, the unorthodox. Define the DNA, set the tone, narrate the story, determine the voice, create the playground, invite the riots, embrace the disobedients, design the unpredicted, combine the forbidden, direct the visual. And share!

G STAR RAW: Brand Strategy / Brand Positioning

Creating a playground for creativity & innovation, making an organizational structure that fosters change. Designing a blueprint that listens to users, consumers, critical thinkers, society, employees, and the planet. A fluid framework that constantly (re)defines the RAW, communicates distinctively, and still is valid today.

G Star Raw, photography by; Anton Corbijn, Ellen von Unwerth, Robin de Puy, Rankin, Peter Stigter, Karen Rozetsky, Henrik Bülow, Mounir Raji, Lesley Weijtjes

18182014 Denim leaves1176_preview_maxWidth_1600_maxHeight_1600.jpg
14180003 Campaign BTS 009_preview_maxWidth_1600_maxHeight_1600.jpg
GIF_Pharrell_square_468x468_tcm81-4685.gif
Safe Distance Ballet_OnStage_2647_preview_maxWidth_1600_maxHeight_1600.jpg
14280006 Bionic Campaign Pharrell_02_015_preview_maxWidth_1600_maxHeight_1600.jpg
8e194a16f3453d4933b4fdec9455739c4edcf1d7-6004x4008.jpg
663166D4-A32B-49D4-8AD7-82E184593336.jpeg
12102032 VG_AC_G-Star-53-01_preview_maxWidth_1600_maxHeight_1600.jpg
18182014 Denim leaves_ prep_099_preview_maxWidth_1600_maxHeight_1600.jpg
Jaden-Smith-Partners-With-G-Star-RAW-for-an-Eco-Friendly-Denim-Collection-888x590.jpg
G-Star-Raw-by-OMA_dezeen_10.jpg
18182014 Denim leaves1087_French_preview_maxWidth_1600_maxHeight_1600.jpg
12002099_construction_HQ_2857.jpg
2873b07b25bc4588a784ef30dc784ad3.jpg
17180004_30_F-025_GSRAW_SS17_04_STILL_LIFE_003_preview_maxWidth_1600_maxHeight_1600.jpg
13180003_131_Campaign_3D Dog copy_preview_maxWidth_1600_maxHeight_1600.jpg
18280001 Campaign_07_G-STAR_HORSE_064_preview_maxWidth_1600_maxHeight_1600.jpg
17280001 Campaign_06_preview_maxWidth_1600_maxHeight_1600.jpg
102NYRAW72.jpg
14180003 Campaign_MEN 2_preview_maxWidth_1600_maxHeight_1600.jpg
Screen Shot 2018-12-13 at 17.19.51.png
052_Campaign_WMN_preview_maxWidth_1600_maxHeight_1600.jpg
Screen Shot 2018-12-13 at 16.53.49.png
13280003_TEUN130343 EW SOMBRERO M_ 48_R.jpg
17180004_37_F-003_GSRAW_SS17_04_STREET_CAST_003_preview_maxWidth_1600_maxHeight_1600.jpg
bottom of page