BRANDING
THE CHANGE,
HOW DO I WORK?
BRANDING
THE CHANGE,
HOW DO I WORK?
BRANDING & BEYOND
CREATIVE DIRECTION / BRAND STRATEGY / BRAND POSITIONING / ART DIRECTION / STYLING / CASTING / IDENTITY / VISUAL DESIGN / THE NARRATIVE / STORY TELLING / MANIFESTO / SHORT COPY
scroll down to see my work!
G STAR RAW: Creative Direction / Styling
Soul founder of the RAW, the uncooked, the unorthodox. Define the DNA, set the tone, narrate the story, determine the voice, create the playground, invite the riots, embrace the disobedients, design the unpredicted, combine the forbidden, direct the visual. And share!
G STAR RAW: Brand Strategy / Brand Positioning
Creating a playground for creativity & innovation, making an organizational structure that fosters change. Designing a blueprint that listens to users, consumers, critical thinkers, society, employees, and the planet. A fluid framework that constantly (re)defines the RAW, communicates distinctively, and still is valid today.
G Star Raw, photography by; Anton Corbijn, Ellen von Unwerth, Robin de Puy, Rankin, Peter Stigter, Karen Rozetsky, Henrik Bülow, Mounir Raji, Lesley Weijtjes
