Let me tell you the story about Oatly. The milk brand you probably know, by their direct campaigns with some bold copywriting. Aiming at all of us, showing us the good side of drinking more oat and less cow milk. 

 

When they started, their marketing budget was of course small. But hey, they want to reach the biggest audience possible. This made them buy an advertising slot during the Super Bowl. All the money was gone, but the campaign needed still to be made. This resulted in a very low-profile film, a simple song, that sticks up in your mind, played by the CEO, surrounded by oat fields. Enjoy watching.

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