BRANDING
THE CHANGE,
HOW DO I WORK?
BRANDING
THE CHANGE,
HOW DO I WORK?

Shows
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Show Styling
G Star Raw, photographed by Peter Stigter,
Lesley Weijtjes
To be creatively responsible for shows can be is hectic, but it is such a pleasure. The magic when everything comes together on stage, in just 20 minutes is sensational. I love the backstage commotion, supermodels who arrive 15 min before showtime, tailors working on last-minute alterations. The particular smell, a mix of perfume, hairspray, and nail polish. The clicking sounds of cameras when the backstage is open for the press. And finally, after months of preparations, designing, casting, styling, and restyling, the show starts... You feel the audience, you sense the music, you observe the models. It all ends in an overwhelming dazzling finale. Nothing can beat the real-life experience of a fashion show.
Leoni










