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Styling
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Styling Direction

G Star Raw

As a styling director, I’ve been working on many shoots, shows, and campaigns. And I do love every part of it. Teaching juniors to style a webshop, training seniors for content stories, direct freelancers on brand campaigns, collaborate with the personal stylists of celebrities. Enjoying the elderly dressers backstage at the shows in NY. Lovely ladies with their colorful stories of how it was, and their collected personalized equipment of tiny glasses, needles, shoehorns, scissors for every single occasion, all gathered around their neck.

I love the parts where I found myself folding in unnatural poses on a concrete floor, on top of a mountain, a hidden garden, or at some 18-century pavement. Styling models at 5 A.M. to make sure they will catch the light of a beautiful sunrise. Or styling on a skyscraper convincing models & actors that a winter shoot is quite common when it’s 40C/104F degrees out there. And yes, they have to keep their thick coats, jackets, and all kinds of layering on. 

All this love and more I captured in this selection of images.

Leoni

brand

campaign

brand

content

stories

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show

styling

personal

highlights

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