DESIGN THINKING / RESEARCH / BRAND STRATEGY / BRAND CONCEPT / BRAND POSITIONING / EMPLOYER BRANDING / CREATIVE DIRECTION / CAMPAIGN CONCEPTS / CREATIVE COPY / MANIFESTO / WORKSHOPS
what do I do?
I work with companies, institutes, start-ups, scale-ups, solopreneurs that need creative brand strategies, a visual & verbal voice, or impactful campaigns. Mixing my favorite flavors of design thinking, research, creative direction, brand strategy, and culture management, just to do one thing:
Branding the Change!
to value people & purpose over profit
how do I work?
I listen, let’s start with that. I listen and ask questions. I'm asking you questions till I meet the point of becoming annoying and finding your core.
Then I shift perspectives.
Turn insights around, do some proper desk/field research, adding urgencies, specific needs, current (brand) values, and future opportunities. I’m hacking paradigms, and changing ephemera thoughts into strategic concepts & creative direction. I talk with the users, align with stakeholders, and sketch fitting creative concepts. I advise in the implementation trajectory, and foster your message to a voice. A voice that resonates, a voice that acts, a voice that walks the talk!
what do I offer?
From manifestos to employer branding, from strategic blueprints to creative concepts, from brand positioning to campaign activations. I find your drive, translate it into a strategy, a creative direction, and give you actions that speak. I'm offering these consults:
Concept Direction / Strategic Blueprint
Branding workshops (find out more here)
note: if needed I call in a specialist
why do I do this?
Well, simply because I care. I care about the people, about the planet, about you. I really have no clue why I shouldn't use my creative skills for the better. What’s the point of making beautiful things if the planet will lose? To be fair, yes I've made my mark in the commercial consumer world. And of course, I am happy with all the experience I have gained. But well, I’m more than lucky to use all my creativity, and my marketing expertise for the better. To make some impact together. And to make our future, future-proof. Yes, let's go!