Hi, I'm Leoni
BRAND CONSULTANT / CONCEPT CREATIVE / AUTHOR / ARTIST /
RUNNING A STUDIO TO BRAND THE CHANGE
Really!? Are you sure you're interested in me? Well, here you go. I'm based in Amsterdam, went to art school, met my husband, got a job, a house, kids, worked in the creative industry for about 20 years, and baked a lot of apple pies. That's the short version. The longer version is that I started out as an artist in the creative industry, became a creative director, a brand lead, used my skills to make people buy more, and somehow ended up in boardroom meetings, making tough decisions.
And then suddenly, 5 years ago, I got ill. Giving me time to re-evaluate, asking myself: Can I use my creative thinking to do things better, to shift things around?
So I did. I researched the buying behavior of Western women, designed a method to buy less clothes, published a book, and started teaching. Nowadays, I work with game changers, impact makers, students, brands, and institutes, using creativity for the good. Branding the change!
Furthermore, I’m an orphan socks collector, a clumsy illustrator, read 11 books at a time, and have an excellent memory for totally unnecessary random things. Oh, and I love dark chocolate & disclaimers*
Curious? Yes, would love to drink a coffee with you!
Rietveld Academie - 1999, BFA | Art Direction & Set Design
Sandberg Institute - 2002, MFA | Product Design
2022 - 2023 Creative Talent & Culture ai, Dentsu Creative Amsterdam
2021 - 2022 Head of Fashion & Branding ai, University of Applied Sciences, Amsterdam
2020 - now Author by Meulenhoff Boekerij
2018 - 2020 Research Clothing Consumerism
2020 - now LEONI HUISMAN STUDIO, founder
2003 - 2021 Brand Strategic Creative Lead, Head of Styling, EMEA/APAC marketing, G STAR RAW
2002 - now artist
for more check LinkedIN
Work and/or interviews have been published in; Volkskrant, Volkskrant Magazine, Parool, Trouw, NRC, NY times, LA times, Wallpaper, Items, WWD, Dezeen, Dazed, Behance, Hypebeast, Linda magazine, Nouveau, Margriet, Vogue, Elle, Harpers Bazaar & many more
DSFW, The School Hasselt, Vitra NY, Palais de Tokyo Paris, V&A museum London, Colette Paris, Yksi Eindhoven, BNO Amsterdam, Nederlandse Bank Amsterdam & more
During my study: Hema Student Design Competition | Alessi Student Design Competition | Student Talent of the Year Talente Munich 2001 | Student Talent of the Year Deloitte 1999
With Dentsu: SAN creative agency of 2022 | With the RAW campaign team: ACDN 2x Bronze Lamp 2021 | ACDN Grand Prix 2015 | ACDN Silver Lamp 2015 | D&AD graphite pencil 2015 | Cannes Lions Grand Prix 2014 | D&AD graphite pencil 2014 | FWA site of the day 2014 | Cannes Lions bronze lion 2013 I FWA site of the day 2013
De Capsulegarderobe, published by MeulenhoffBoekerij 2020, ISBN 978-90-225-90249
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