BRANDING
THE CHANGE,
HOW DO I WORK?
about
the
studio
Hi, I am Leoni founder of the studio. Working at the intersection of strategy, identity design, cultural change and creative practice.
For over twenty years, I have been helping brands, organizations and changemakers shape ideas, identities and new directions. My background is in the creative industry, but my work today extends across culture, education, sustainability, social impact and business.
I move comfortably between the boardroom and the studio. From leading international brand strategies and orchestrating change processes to working as a maker, researcher, writer, and artist.
Rather than seeing these disciplines as separate entities, I believe that the most meaningful work emerges when thinking and making influence one another.
My practice spans strategy, vision development, visual identity design, creative direction, research, writing, teaching and artistic work. Whatever the medium, I am interested in creating clarity, connection and meaningful change.
“The most powerful brands are built where strategy and imagination meet.”
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In addition to commissioned projects, I create autonomous artworks and editions that explore social, cultural and environmental themes. I am always interested in thoughtful collaborations, new perspectives and projects that cross disciplines. You are more than welcome!
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