BRANDING
THE CHANGE,
HOW DO I WORK?
resumé
Side Positions
2025 - now ELLE Magazine, columnist (dutch)
2024 - now State of Fashion, supervisory board
2024 - now Lighthouse, board member
2023 - now The Fabric Connector, advisory board
Career (highlights)
2023 - now LEONI HUISMAN STUDIO, founder
2022 - 2023 Creative Talent & Culture Lead ai, Dentsu Creative
2021 - 2022 Head of Fashion & Branding ai, University of Applied Sciences, Amsterdam
2018 - 2020 Research Clothing Consumerism
2007 - now External Graduation Coach & Assessor WdKA | Rietveld | Sandberg
2003 - 2021 Brand Creative Lead & Head of Styling, G STAR RAW
Publications
Work and/or interviews have been published in; Volkskrant, Volkskrant Magazine, Parool, Trouw, NRC, NY times, LA times, Wallpaper, Items, WWD, Dezeen, Dazed, Behance, Hypebeast, Linda magazine, Nouveau, Margriet, Vogue, Elle, Harpers Bazaar & many more
Book
De Capsulegarderobe, ISBN 978-90-225-90249
published by MeulenhoffBoekerij 2020,
Exhibitions
DSFW, The School Hasselt, Vitra NY, Palais de Tokyo Paris, V&A museum London, Colette Paris, Yksi Eindhoven, BNO Amsterdam, Nederlandse Bank Amsterdam & more
Awards
During my study: Hema Student Design Competition | Alessi Student Design Competition | Student Talent of the Year Talente Munich 2001 | Student Talent of the Year Deloitte 1999
With the RAW campaign team: ACDN 2x Bronze Lamp 2021 | ACDN Grand Prix 2015 | ACDN Silver Lamp 2015 | D&AD graphite pencil 2015 | Cannes Lions Grand Prix 2014 | D&AD graphite pencil 2014 | FWA site of the day 2014 | Cannes Lions bronze lion 2013 I FWA site of the day 2013 | With Dentsu: SAN creative agency of 2022 |
Education
Rietveld Academie - 1999, BFA | Art Direction & Set Design
Sandberg Institute - 2002, MFA | Product Design
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