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g star raw

 

create

the

raw

BRAND STRATEGY | BRAND LEAD POSITIONING | CAMPAIGN | CREATIVE DIRECTION | HEAD OF STYLING

From 2003 - 2021, Leoni Huisman worked as Brand Creative Lead by G Star Raw. She created the foundation, designed the RAW, defined the DNA, and determined the voice. 

Leoni Huisman | Rankin | brand campaign G Star Raw

In other words, she created the strategy, set the playground, invited the riots, embraced the disobedients, and combined the unpredicted. As a result, she directed over 1000 shoots & campaigns, 100 fashion shows, and worked with many talented artists. Being responsible for EMEA & APAC marketing, she styled the unorthodox, narrated the story, and set a sustainable direction. Yes, taking care of the people & the planet! www.g-star.com

Leoni Huisman | Magnus Carlsen | Anton Corbijn | brand campaign G Star Raw
Leoni Huisman | Vincent Gallo | Anton Corbijn | brand campaign G Star Raw
Leoni Huisman | Dutch Nationale Opera & Ballet | Joris Voorn | brand campaign G Star Raw
Leoni Huisman | Magnus Carlsen | Lily Cole | brand campaign G Star Raw
Leoni Huisman | Lily Cole | Robin de Puy | brand campaign G Star Raw
Leoni Huisman | HQ G Star Raw
Leoni Huisman | Pharrell Williams | brand campaign G Star Raw
Leoni Huisman | Lily Cole | Magnus Carlsen | Phil Hale | brand campaign G Star Raw
Leoni Huisman | Pharrell Williams | brand campaign G Star Raw
Leoni Huisman | Vincent Gallo | Anton Corbijn | brand campaign G Star Raw
Leoni Huisman | Saskia de Brauw | New York Fashion Week G Star Raw
Leoni Huisman | Liv Tyler | Anton Corbijn | brand campaign G Star Raw
Leoni Huisman | brand campaign G Star Raw
Leoni Huisman | sustainable denim | brand campaign G Star Raw
Leoni Huisman | brand campaign G Star Raw
Leoni Huisman | Adwoa Aboah | brand campaign G Star Raw
Leoni Huisman | Head of Styling | New York Fashion Week G Star Raw
Leoni Huisman | Magnus Carlsen | Phil Hale | brand campaign G Star Raw
Leoni Huisman | brand campaign G Star Raw
Leoni Huisman | spatial design | Paris Fashion Week G Star Raw
Leoni Huisman | Bertjan Pot | brand campaign G Star Raw
Leoni Huisman | brand campaign G Star Raw
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