AMFI | culture change | employer branding | educational institute

amfi

change

the

culture

CULTURE CHANGE | EMPLOYER BRANDING | BRAND STRATEGY CURRICULUM POSITIONING | INTERIM MANAGEMENT

In 2021 the Amsterdam Fashion Institute faces challenges in terms of safe learning & working environment, communication, and relevance. It’s a rumbustious organization, with unclarity in educational innovation, and incoherent communication. Sadly this sometimes resulted in a lack of attention for students.

First of all, it starts with listening. Listening to the students, to the staff, to the industry. Furthermore, the organization was mapped, blank spots were defined, and missed expertise was acknowledged.

Based on these, a widely supported blueprint is created that meets the needs of today's students, the current society, and the changing landscape of tomorrow. It translates into the first steps of a phased educational renewal, a draft of a new fitted study course, and a safe working and study environment.

The evaluation structure for staff has changed, workshops and alignment sessions were implemented, both supporting the growth of the D&I culture in all facets. A coherent communication plan has been drawn up, a student-only council and a platform for the invisible group of freelance lecturers have been found, and an advisory committee is in the make.

In other words, the print for a safe study and working scenery, and a course renewal, has been laid out and can be completed in the coming years.