BRANDING
THE CHANGE,
HOW DO I WORK?
capsule wardrobes
hack the
clothing
industry
BEHAVIORAL CHANGE | CREATIVE COPY | PUBLISHED BY MEULENHOFF BOEKERIJ | DESIGN & ILLUSTRATIONS INGRID BOCKTING | ISBN 978-90-225-90249
language: Dutch
Can one simple method influence thousands of women to lower their clothing consumption? The answer is: yes! Leoni Huisman designed a simple and effective method to buy less, wear more, and be conscious.
Working a long time in the fashion industry, Leoni Huisman shifted perspectives and turned questions around. What would be good for the planet, rather than what would be good for the brand? She used the same skills she normally uses to get people to buy more, to design a recipe to buy less. Two years of research followed, she talked to psychologists, tested different methods, and approached a diversity of women. Finally, the recipe for the perfect method was born. A method that suits everyone, regardless of your style, your mindset, your shopping behavior, or body shape. During this research process, a publisher showed interest in the project and the book became a fact. A book that not only gives you the answers on how to buy less, it also gives psychological insight into your buying behavior, it tells you about styling, body shapes, the environmental impact of different materials, caretaking of your clothes, and more.
Best of all? It’s a fun read, and the method is really, really easy to do! To this day, still many happy readers, and many happy followers are promoting the method.
Curious? Just give it a try.
