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Last possessions

How to tell the stories people don’t want to hear? How to get attention for a crisis the world is ignoring? How to fight donor fatigue?  Exactly, just show it, but do it in an honest way, in a humble way. This Save The Children campaign is creating awareness. It shows the very last thing Syrian refugee children fled with, their last possessions, their treasures, their stories. These were published in a book, spread underneath influencers, shared around the globe, placed in an exhibition, and ‘sold’ in an auction. Or sold? To be fair,  the children kept their treasures, but the bids increased the donations to Save The Children and people start listening.

Agency: VMLY&R

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