top of page

Save Salla

Yes, watching Save Salla feels like watching a soap series about a local community with too big ambitions. And true, they have. They are trying to host the Summer Olympics of 2032 in their own village. A small town in the north of Finland. But what a great way to showcase the urgency of global heating. A very nice example of using marketing for the good. 

They even top it off with Kesa, their reindeer mascotte, and other totally nonsensical Olympic merchandise. 

scroll down to see more

savesalla_1.jpeg
savesalla_3.jpeg
bottom of page